![]() A website that loads quickly allows your visitor to access information immediately, ensuring that they are going to stay on your site and visit it in the future. Websites that take too long to load can be frustrating for the customer. These allow you to group things, making it easier to emphasize certain things, and gives the page an organized look. Grids allow for better organization and create visual rhythm. ![]() There’s a reason books and other content have margins they give your customers time to pause and decide on what they want to do next. These blank areas are especially important after presenting a chunk of information. White spaces serve as visual breathing spaces, allowing your visitors to rest their eyes and process information. Take advantage of white space on your website. After they’ve done this, it should be clear to them what they should do next. Implementing bread crumbs and internally linking to relevant pages throughout your site helps to create an intuitive user experience on your site.įor example, a “Sign Up Now” button should lead to the page where customers fill in their contact information. It’s frustrating for customers to feel “lost” in a website, not knowing which button to click. Make sure that instructions are clear for your visitors to follow. Go back to your goals to check if going against conventions will help achieve the goals of your website. Otherwise, your website can be confusing to your users. Going against expectations is not necessarily wrong, but it has to be done properly and with the user in mind. Following website conventions make your website easier to navigate. Most website users read from left to right and look for the website’s menu or command at the top of the screen. Use Conventions and Expectations to Your Advantage You can also consider adding text-to-speech options. Is your website accessible and usable to people with disabilities? This includes people with visual impairment, weak motor skills, and other physical conditions that affect how they access your website.Ĭonsider the size and readability of the text, the colors, the layout of the menu, and other features of your website. AccessibilityĬonnected to your website’s functionality is accessibility. ![]() Customers value time, so don’t waste it for them.Ī website that is not flashy but shows all the necessary information will have more customers visiting it. Streamline the number of clicks required to get users to their desired information. Use these notifications to bring customers farther along in their user journey. Avoid having a lot of visual distractions on the page such as images or pop-ups. While it is enticing to create a flashy website, do not forget functionality. Specifically, make it easy for your users to get the information they want and need. Simplify content and how it is communicated with your users through your user experience design. Discard other tasks and targets that do not contribute to achieving your goals. SimplicityĪfter you’ve defined your goals, you can now focus on the most important things you want to achieve with your website. Branding companies often coordinate their efforts with other digital design initiatives. Your goals in developing a website impact the kind of content your website will carry and how your brand’s customers use that content. Who is the primary user of your website? What do you want your website to accomplish for your brand? Well-defined goals and a clear project timeline determine the choices you make in developing your website. For businesses working on their own, this article includes 10 basic web design concepts that can serve as the foundation with which you build your website. ![]() Each web design company likely follows a few unique key principles in their design work. A good website engages customers, is easy to use and navigate, offers valuable content, and brings in profit and reach for your brand.
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